BAR DIVER COCKTAILS
Bar Diver Deluxe Classic Cocktails aims to bring bar-quality cocktails into your home. All the complexity, without the hassle, and more than enough to share. Bar Diver arrives in response to a market saturated with soda/carbonated cocktails. The opportunity to innovate on the premium cocktail moment was something industry pioneer Joe Heron couldn’t pass up.
We created Bar Diver to be an iconic playful character ready at a moment’s notice, with enough variety and complexity to satisfy any audience. The character, iconography, and type systems encompass an initial suite of 15 expressions in three vertical categories: Classic, Sparkling, and Cream. Future releases will innovate in the non-alcoholic and cannabis categories.
Pop cap, pour over good ice, garnish. Add music and your preferred atmosphere.
Elegant & spirit-forward. The perfect balance of bitter, boozy, and not too sweet. Delicious. Authentic, without compromise. Superb quality natural ingredients, batched with craft.
SWAE
SWAE is redefining the luxury car industry with custom-built supercars. Mclaren, Lamborghini, and Maserati are just a few of the names reinvented by this bespoke Skunkworks niche car “shop.”
We felt that the DNA of SWAE resonated with the Ouroboros — an ancient alchemical symbol depicting a snake swallowing its own tail. It expresses the unity of all things, material and spiritual, which never disappear but perpetually changes form in an eternal cycle of destruction and re-creation — just like their cars.
Because of this significant symbolism and the undeniable fact that the snake is a swift, mysterious, and luxurious creature in nature, we decided that it would be the ideal mascot to align the brand with. The Brand Identity System incorporates various iterations of the SWAE snake as well as an “S” mark which can be used interchangeably in various circumstances.
Adorned with a custom SWAE repeat pattern, SERPENS is as mesmerizing standing still as it is at 100 miles per hour. This pattern is emblazoned with the scales of a serpent and PROTEA blossoms. An annual plant that is named after the Greek god Proteus, a deity that was able to change forms.
The design was created by William Bahan specifically for SWAE, locking up perfectly with our Ouroboros Tee. Painstakingly wrapped in-house by SWAE Automotive Specialist Colton Hermosillo, the exterior of this car is the result of more than 50 hours of design and application.
A seminal release explicitly designed to showcase the elegant consideration within the SWAE logo. Centered around a deep exploration of materials and processes, The SWAE Logo Capsule is defined by statement graphics and subtle details. This collection was approached as a proof of concept, bringing to life apparel seen only in dreams. While it stands as an achievement of a vision, it’s also understood that there are greater things on the horizon.
PROJECT TEAM: WILLIAM BAHAN, ERIN BAZOS, ALLEN BENEDIKT, 12OZPROPHET
PM Spirits Projects
The spirits in these bottles are some of the most singular distillates PM has had the opportunity to work with. They are an examination of age, wood, and old-school technique. They highlight the importance of mastering and understanding wood as well as the influence of unique casks on spirit, while still allowing it to sing.
In 2016, Nicolas Palazzi approached us to consider a package for some extremely limited personal stocks. The unifying thread in the line is the family and the importer's identity. We created an interlocking design system of illustrations that play with the idea of the importer’s crest unfolding along the edges of each bottle. The elements are indicative of each unique expression as well as the legacy therein.
The line has expanded to include single-barrel Armagnac and Cognac releases, and more recently additive-free, single horno tequila.
These are the PM Spirits Projects.
Original drawings - each 8.5” x 11”
