SWAE
SWAE is redefining the luxury car industry with custom-built supercars. Mclaren, Lamborghini, and Maserati are just a few of the names reinvented by this bespoke Skunkworks niche car “shop.”
We felt that the DNA of SWAE resonated with the Ouroboros — an ancient alchemical symbol depicting a snake swallowing its own tail. It expresses the unity of all things, material and spiritual, which never disappear but perpetually changes form in an eternal cycle of destruction and re-creation — just like their cars.
Because of this significant symbolism and the undeniable fact that the snake is a swift, mysterious, and luxurious creature in nature, we decided that it would be the ideal mascot to align the brand with. The Brand Identity System incorporates various iterations of the SWAE snake as well as an “S” mark which can be used interchangeably in various circumstances.
Adorned with a custom SWAE repeat pattern, SERPENS is as mesmerizing standing still as it is at 100 miles per hour. This pattern is emblazoned with the scales of a serpent and PROTEA blossoms. An annual plant that is named after the Greek god Proteus, a deity that was able to change forms.
The design was created by William Bahan specifically for SWAE, locking up perfectly with our Ouroboros Tee. Painstakingly wrapped in-house by SWAE Automotive Specialist Colton Hermosillo, the exterior of this car is the result of more than 50 hours of design and application.
A seminal release explicitly designed to showcase the elegant consideration within the SWAE logo. Centered around a deep exploration of materials and processes, The SWAE Logo Capsule is defined by statement graphics and subtle details. This collection was approached as a proof of concept, bringing to life apparel seen only in dreams. While it stands as an achievement of a vision, it’s also understood that there are greater things on the horizon.
PROJECT TEAM: WILLIAM BAHAN, ERIN BAZOS, ALLEN BENEDIKT, 12OZPROPHET
