CAÑADA
Agricole-style Rum from the Oaxacan Cloud Forest.
CAÑADA is the fruit of the labor and knowledge of third-generation aguardiente master distillers who live far off the grid in the town of Santa Maria Tlalixtac, Oaxaca. There they plant, harvest, and distill 100% organic java sugarcane from altitudes as high as 4,000 feet above sea level.
This project was a repack from its original branding. First shipments landed in the US as the pandemic shut-down hit. It never saw full retail distribution with many restaurants, bars, and retailers hurting or closing shop.
The importer reached out and we were able to create a unique identity that speaks to the place and process of its production. The label maintains the practice of transparency in Oaxacan spirits. It is an elevated package for a nuanced, cocktail-focused spirit.
Discover the flavors of Oaxaca’s tropical cloud forest.
CAÑADA Social grid
CAÑADA site design
