We created the identity, package, and messaging for Harmony, Holistic Gin — a spirits brand intent on reinventing our understanding of quality spirits with an innovative angle in the retail space. The design direction features forms that message a close connection to the signature ingredient and floral profile of the spirit.

 
 

This iris illustration resonated with founders Amy Holmwood and Woody Harrelson creating a unique concept and iconography for the brand.

Harmony Gin is slowly distilled with Coriander Seed, Hyssop, Green Tea, Lemon Peel, Lime Peel, Elderberry, Angelica Root, Juniper Berries, Artichoke Thistle, Orris Root, and Muscadine Grape. Produced by the talented folks at Griffo Distillery. Using thoughtfully sourced ingredients and sustainable distillation methods, they derived this luscious spirit that elevates the palate and redefines the way you think about gin.

 
William Bahan

W. Bahan is a multi-disciplinary art director, illustrator, and designer specializing in branding & packaging for spirits, hospitality, and the arts.

https://wbahan.com
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Hampden Estate DOK 5yr 2017