BAR DIVER COCKTAILS
Bar Diver Deluxe Classic Cocktails aims to bring bar-quality cocktails into your home. All the complexity, without the hassle, and more than enough to share. Bar Diver arrives in response to a market saturated with soda/carbonated cocktails. The opportunity to innovate on the premium cocktail moment was something industry pioneer Joe Heron couldn’t pass up.
We created Bar Diver to be an iconic playful character ready at a moment’s notice, with enough variety and complexity to satisfy any audience. The character, iconography, and type systems encompass an initial suite of 15 expressions in three vertical categories: Classic, Sparkling, and Cream. Future releases will innovate in the non-alcoholic and cannabis categories.
Pop cap, pour over good ice, garnish. Add music and your preferred atmosphere.
Elegant & spirit-forward. The perfect balance of bitter, boozy, and not too sweet. Delicious. Authentic, without compromise. Superb quality natural ingredients, batched with craft.
PM Spirits Projects
The spirits in these bottles are some of the most singular distillates PM has had the opportunity to work with. They are an examination of age, wood, and old-school technique. They highlight the importance of mastering and understanding wood as well as the influence of unique casks on spirit, while still allowing it to sing.
In 2016, Nicolas Palazzi approached us to consider a package for some extremely limited personal stocks. The unifying thread in the line is the family and the importer's identity. We created an interlocking design system of illustrations that play with the idea of the importer’s crest unfolding along the edges of each bottle. The elements are indicative of each unique expression as well as the legacy therein.
The line has expanded to include single-barrel Armagnac and Cognac releases, and more recently additive-free, single horno tequila.
These are the PM Spirits Projects.
Original drawings - each 8.5” x 11”
