Mic. Drop.

This project posed a unique opportunity as PM Spirits, one of the most lauded US importers of spirits, was making its first foray
into bourbon.

Mr. Palazzi had aquired an exceptional set of barrels for their inaugural release. He’d commissioned an illustration from a noted DC Comics illustrator and needed help putting it all together.

Interpreting his vision for Mic.Drop.
We created a dynamic text-heavy logo that would break up the silhouette and tie the label text together. The visual identity pairs condensed maxi-text to create a bold vision for this limited product.

The initial release sold out at wholesale within a week. It was critically received and landed on a number of lists for the most sought-after and essential bourbon releases of the last twenty years.

Subsequent releases have met with equal excitement and the future of the line continues to look promising.

www.micdrop.pm